Adidas Finally Apologizes to Bella Hadid Due to Controversial Advertisement
Know Your Idol – Adidas finally apologized to Bella Hadid after the model planned to sue the German company regarding the controversial advertisement in which she starred. Bella has reportedly hired a lawyer to take firm legal action. In its official statement, Adidas apologized to Bella Hadid and all people in the world. The giant company stated that it did not intentionally carry advertisements related to the Munich Massacre tragedy at the 1972 Olympics in its new collection.
“Links continue to be made with the terrible tragedy that occurred at the Munich Olympics as a result of our recent SL72 campaign. These links are unintentional and we apologize for any disappointment or distress this has caused people around the world,” said Adidas.
“We made an unintentional error. We also apologize to our partners, Bella Hadid, A$AP Nast, Jules Kounde and others, for any negative impact this had on them and we are revising the campaign,” he continued.
The statement was released not long after TMZ revealed that Bella was planning to sue Adidas. Supermodel Gigi Hadid’s sister was reportedly upset because the company launched a campaign related to the Munich Massacre tragedy at the 1972 Olympics, where a Palestinian group called Black September killed 11 athletes at that event. Bella, who is reportedly still under contract with the giant footwear company, allegedly did not know about the connection to the advertisement in which she starred.
This contradicts him, who always preaches peace. Now that Adidas has pulled the ads following backlash, the 27-year-old model plans to sue them for their lack of transparency in the partnership. Adidas was previously criticized by the pro-Israel American Jewish Committee for casting Bella in a commercial for its re-released special Olympic edition SL72 shoe. For the record, Mohamed Hadid’s daughter has been very vocal in her criticism of Israel amidst the genocide in Gaza, Palestine and uses her social media to voice her support for her homeland.
“The adidas Originals SL72 campaign brings together partners to celebrate our lightweight running shoe, designed more than 50 years ago and worn in sports and cultures around the world. We recognize that there is a connection between these tragic historical events even though this is completely unintentional,” Adidas wrote in X.
“And we apologize for any disappointment or pressure caused. Therefore, we are revising the remainder of the campaign. We believe in sport as a unifying force throughout the world and will continue to strive to fight for diversity and equality in everything we do,” he said.
